Tips to Grow Your Own Fashion Brand
Fashion is synonymous with frills and fun, because beautiful garments are always front and center. The creation and marketing clothes isn’t always the most glamorous. A lot of work is required behind the scenes to make a fashion brand flourish. This includes coordinating suppliers and inspecting finished products. Here are some top tips and tricks to help you build and grow your fashion brand.
Know Your Brand
It’s important that your brand stands out in a crowded fashion industry. It’s a great way to achieve this goal is to define your brand’s identity. Although it is important to sell a variety of clothes, having a unique product can help you launch your fashion brand. Uniqlo, a Japanese retailer, is well-known for their extensive collection of casual wear. However, Uniqlo’s jeans are the company’s USP. Sourcing Journal reported that Uniqlo has prioritized the production of its jeans as they strive to be the most popular brand in jeans. You must ask yourself what makes your brand unique when it comes to making garments. How can I make my brand stand out from the rest?
Revisit Production Methods
It’s easy to become very busy when you have to research trends and coordinate with your marketing team. Defective garments can slip through the production line unnoticed in the daily business of getting clothes to customers. You should check in with your manufacturer at least once per month. We have previously discussed in our guide on “How to Start A Garment Business (a Product Unit)” that you need to be familiar with the basics of the garment manufacturing industry. You can make sure your equipment works properly to avoid any production problems such as a missing button, or poorly sewn garments. You can also look at the reviews, both positive and negatively, to find out what you need to do to make your products more successful.
Planning your future is important. Information from the past can help you make better business decisions. Look at the most popular pieces in your business. What makes them so successful? It could have been the fabric you used, the cut or the color that made the difference.
You can still make a profit on your top-selling pieces by looking at customer feedback and purchasing data. You can then create other garments that incorporate your top-seller’s key feature or expand the color range of an existing best-seller. Woman Within, for its part, recognized the softness and comfort of their relaxed straight-leg pants. The piece was designed for everyday wear and the company expanded the color palette to include more neutral colors like chocolate and charcoal, as well as more fashionable hues such French blue and rose pink. The brand can capitalize on the increasing popularity of the piece and grow their business.
Understanding the Market
Social media is a powerful marketing tool in today’s digital age. Brands regularly post promotional content on different platforms. Canadian clothing brand Aritzia attributes its popularity to its influencer marketing strategy.
If you want your brand’s success in this market, it is more than just clicking the Post button. It is crucial to identify the right social media platforms for your company. Knowing your core market will help you do this. If your clothes are for older women, you can publish on Facebook. If your target market is the Millennial generation you should post your products on Instagram. You’ll be able to see what content is best curated to grow your brand.